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20131 U.S. 59
Humble, TX, 77338
United States


DESIAR designs, markets and distributes superior quality wooden sunglasses and optical glasses.

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Yeezy Season 3: 3 Lessons learned from Kanye

Jamal Robinson

First, I am a Kanye fan. I believe he is one of the most creative individuals of our time.

Second, Kanye is a human being. I believe sometimes our society can put a certain aura on individuals, especially those society deems as "celebrities". I say that to say, I don't agree with everything Kanye says but I can say the same thing about my family and friends. We were not all made to agree with everything - that'd be ridiculous.

Lastly, before getting into 3 lessons learned from Ye, if you haven't checked out the show, do yourself a favor and watch it on Jay Z's TIDAL: here

L3sson 1: There is no normal with Ye

Ye launched his new line of clothing line and showcased a new album, at the same time. WHO DOES THAT besides Kanye. Let's look at a couple industry norms that make Ye different.

  • Fashion Industry norm: Runway shows are typically only 7 - 20 minutes max.
  • Music Industry norm: Album release parties are typically a) closed off to the general public or b) at a club

Ye took both industries and disrupted them with his performance and unveiling of Yeezy season 3. Ye's show lasted over 60 minutes and provided entertainment of his latest album. Not only where fashionistas, fashion critics and celebrities in the building but every day people - moms, dads and children - a sold out stadium, Madison Square Garden.

L3sson 2: Focus comes first

That's what it takes to be successful. Even though he Tweeted this - I believe he was doing this himself and for others to know where his efforts where being focused, his collection and album. Period, plain and simple - you must Focus.

L3sson 3: Naysayers don't bother Ye

You just can't care what people say about you or whatever you're doing in life and Ye doesn't. In fashion, he's always been an outsider (by industry terms) and that's what makes watching him be Kanye fun, as a fan and professional. Don't get me wrong, I don't like of all of his designs per say but I did like his collection and the story it told. I felt a natural theme that resonated and seemed consistent to Beyonce's Super Bowl 50 half-time performance. The theme was muted, not only the clothing with hints of color but the persona of every model - and Ye wanted it that way too. Long story short - skepticism comes with the territory so you might as well greet it with open arms. 

Have you watched the Kanye and Sway interview circa 2013? Watch it here  or matter of fact this interview with Jimmy Kimmel, here

Ye is human and obviously wants people to appreciate his work but he continues to progress not caring about others opinions. I believe that is a trait all leaders and those who want to be successful in any aspect of life must have.

I will listen to Life of Pablo many times over and let you know my thoughts but for now - I'll enjoy 3 of the many lessons Kanye taught us from his epic MSG preview of Yeezy season 3 and Life of Pablo.

Recap: 3 lessons learned from Kanye

There is no normal (break the rules)

Focus first

Naysayers come with the territory

Zander: Through my lens

Jamal Robinson

I went to school at the University of Central Florida and since then, Florida has been apart of me. It was at UCF when I created the first pair of Desiar sunglasses in my dorm room. Things can be different when you see, feel them - Zander is one of those special things. 

His music makes me feel like I'm on vacation in the islands no matter where I am at - it's a feel good vibe, chill on a Saturday night type of feeling. Without anymore cliches, I'll get to the heart of my thoughts..

Zander is a Floridian singer and songwriter who plays guitar with passion and purpose. He is exploring tropical pop through an easy rhythm and surf guitar. Inspired by surfing the Florida coast and enjoying fiery sunsets, his music brings intense beats and rad sounds that share the love He has for “retro music and the ocean”. His latest song takes you to a summery flavor at the beach, with no worries and no place to go.

Getting his start as front man of the notable band The Crazy Carls, Zander is well known for his high-energy performances and spectacular showmanship. He has headlined venues throughout Florida and the South, as well as opening for major acts including Fall Out Boy, Dirty Heads, Weezer and The Wailers. Hitting the road is always an inspiration and Zander feels at home traveling from Huntington Beach, California, all the way up to Long Beach, New York. With a new name and a new sound, Zander has been busy in the studio recording new tracks for his fans.

Define Music to you?
Music is a powerful way of expression that allows people to go beyond language. It's expression that takes in someone's spirit and allows people to create so others can respond.

Why do you continue to push yourself? (What is your why?)
Because I love music. Only way to do something you love is do it with everything you have.

What sort of influence does your music have?
The ocean and retro music have influenced my latest songs.

How do you establish relationships with other musicians whether they are band members or new people you are collaborating with?
Networking is helpful for meeting people and making connections. Social media and touring are important for collaborations.

What’s a Zander show like?
A Zander show is high energy and a lot of fun. I like to involve the fans and make sure they have an awesome time.

Who do you surround yourself with (what type of individuals)?
People like me who are artists, love the ocean, and are open to new experiences.

What is your advice for musicians at any level, start up or already seen success?
You need to be disciplined, and love what you do. You can't take set backs personally, it's a tough business. You need to have fun whenever you can. Keep growing with your music so it doesn't become stale or ordinary.

Do you need a plan of action to be successful? If so- why?
Yes you do. You have to be flexible with it because plans don't always work out as they should. It's good to have several ideas in case the one you are hoping for doesn't work out.

Final Thoughts:
I'm hoping the fans will love the new music and follow on the journey. I'm going to give it 100% and keep it fresh!

Want to know more about Zander? Check him out here:

Bruce Trentham | Share Your Story

Jamal Robinson

I was in L.A. driving back to my friends house and noticed a man off to the side of the road painting. Every opportunity, I love to hear someone's story. I was with a friend and asked that we turn around after we drove by him. We turned around and asked for man's name and what he was planning to paint. His name was Bruce and this was his story on this day in L.A.

"Almost all of my paintings are plein air are pastels Most are of the LA area; mountains and beaches, wilderness and urban. Some times I'll have something in mind or I might be driving and see something out of the corner of my eye. It's all out there. 180 degrees of things to paint and shadows moving with the sun. I like the tension of painting outdoors, putting an image on a piece of paper. Try to come up with an interesting composition. Add or take away objects, move things around if needed. Get the values and then push the colors, dark and light warm and cool. Try and paint the air and how the light and shadows react. I paint fast. It's like a dance. Just need to stop painting sooner rather than later. After I'm done I'll put the painting away for a week or so. Then look at it with new eyes and maybe do some minor changes. If major changes are needed I would rather do another painting. No need to beat a dead horse.