DESIAR (Des-E-Air) was founded by Jamal Robinson in his college dorm room at The University Of Central Florida. Since those humble beginnings, DESIAR has always stood for unique design and innovative materials. In 2008, there was no company just Jamal and a group of his friends wearing custom sunglasses with Swarovski Crystal around the city of Orlando, Florida.
Why Swarovksi Crystal? Jamal had seen a video of an entertainer wearing diamond sunglasses and decided he could make a pair using Swarovski Crystals, that's how this story begins.
In the beginning, Jamal would take his custom sunglasses to concerts across the country - sneaking backstage and establishing relationships with entertainers or getting kicked out by security. Either way - he was persistent. Those relationships helped forge DESIAR into the entertainment field where Robinson would continue to refine his design craft for 3 years before choosing to branch out and create his own line of eyewear.
In 2012, DESIAR released it's first collection into the market at The Randolph Street Market in Chicago, IL. The first collection designed by Jamal featured natural wood temples and a combination of acetate frame sunglasses. The collection featured three core styles, a classic wayfarer, flattop and Aviator.
Since 2012, DESIAR has continued to remain a fan favorite for eyewear enthusiast that want daring designs mixed with Jamal's flair for design detail. Just as Jamal started, DESIAR continues to grow
DESIAR can only be described as being legendary. It’s what makes “the greats” great. And, it’s what Desiar has set out to design: a new revolution of eyewear for the fashion-forward who want to become style legends.
Desiar is more than a look. It’s a state of mind that drives Jamal to create a brand with a powerful combination – one that fuses classic elements with a fearless look into the future. The result? A progressive eyewear line for the bold, the confident, the expressive. For those who want to find their inner legend through a pair of lenses that perfectly defines who they are. Desiar is the framework for individuality. And it’s leading the way towards a new wave of style that can only be described as FUTURE CLASSIC.